Risk. Soul. Balance. These are things we strive for, whether it’s in our daily rituals, the places we travel to or the people we meet.

Soul & Surf was founded on these principles, and it’s what we look for in the boards we ride, the clothes we wear, the books we read to what we put onto our skin.

Our shop is a curation of such kit (harking back to those school day kit bags), from surf magazines who vow to plant one tree for every copy sold, to some of the UK’s most innovative brands on the South West surf scene.

We’re celebrating the movers and shakers, independents and creators.